freelance Web Analytics/SEO Analyst

DESCRIPTION:
SEO Tasks

• Research keywords/phrases supplied by the client using wordtracker.com and keywordspy.com to determine the most effective keywords to target on a client site.
• Determine which pages on a client site should target specific keywords/phrases and recommend the creation of new pages to target specific keywords.
• Use the client’s CMS (content management system) tools to tweak their site’s Page URLs, Page Titles, Meta Keyword Tags, and Headers of pages to use the selected keyword/phrase for that page.
• For sites with product descriptions, use the CMS to ensure that product categories include generic keywords/phrases that relate to the targeted keywords.
• Perform quality control.
• Report on current rankings with the targeted keywords for major search engines.
• Run new Mission reports and make recommendations for improving results.

Web Analytics Tasks:

• Train internal staff and clients on the use of Google Analytics.
• Set up Google Analytics account and Webmaster Central configuration and add the Google Analytics ID to the client website via the CMS.
• Set up custom filters that will produce keyword ranking reports.
• Learn what information a client is seeking to view and set up custom Google reports to produce this information. This may include setting up advanced segmentation.
• Set up integrations between www.thinksend.com email marketing campaigns and client Web traffic. Setup and track other campaigns that may use banner ads, offline ads, or more.
• Set up e-commerce reporting and identify our clients’ best revenue sources.
• Challenge the JK Design Web producers and development staff on ways that we can better use Google Analytics to serve our customers.

SEM Tasks:

• Use your SEO analysis and Web Position Gold reports to determine which keywords/phrases are doing well in organic search and which should be used in pay-per-click/paid search campaigns.
• Set up a Google AdWords account, MSN/Bing search advertising and/or Yahoo sponsored search.
• Set up campaigns in the PPC/search engine accounts using the targeted keywords/phrases that are not doing well in organic results. Tweak the campaign configuration to target budgetary restrictions and any regional and time-of-day requirements.
• Create links from third-party vendor sites to the client site using keywords/ phrases as the anchor text of the link.
• Automate link building.
• Analyze PPC/search engine and link building results monthly, create summary reports for clientsm, and make recommendations for improvement.

Job Term: This is a freelance position requiring 10-20+ hours per week that can be performed remotely from your home.
Salary Wage: Hourly salary will be commensurate with experience.
Company Information: JK Design
Contact Information: Apply Online
URL: http://homejobstop.com